With the prosperity of the outbound tourism market, the market has accumulated a group of high-quality people. To target this group, Bank of China's Visa Express has launched the "See the World at Half Price" campaign. We precisely analyze the life trajectories, media habits, and consumption scenarios of the target users to match them with suitable media resources and content.

↓ Five-in-One Coverage of Target Users with Vertical Media + News Media + Short Video Social Media + Big Data Media + Cinema Media

By leveraging platforms such as Qunar, Toutiao, Douyin, JD DSP, and various cinema media platforms, we ran multiple rounds of campaign advertisements.

↓ Creative Content Drives Emotional Resonance, Enhancing User Interaction and Purchase Desire

Reach the target audience using creative content like short videos, comics, and H5. 

↓ Use influencers as a fulcrum, leverage their influence and fan base to expand the coverage of the campaign